John Wren discusses why this IPG deal is happening now, how it will impact clients and employees, and what lessons he’s ...

Creatives are figuring out how to adapt to to AI tools and finding new ways to leverage them within retail's B2B space.

“These storyboards are not the only means of communication for what I imagine,” the filmmaker told Phaidon in 2011, “but they are the point where I begin.” Scorsese’s hand-drawn ...

Agencies are embracing AI video tools including Kling and Hailuo along with the likes of OpenAI’s Sora and Google’s Veo 2.

On show from January 30 to September 8, 2025, the exhibition “A Kind of Language: Storyboards and Other Renderings for Cinema” at Osservatorio Prada investigates the fundamental role of ...

And it’s transforming in-person events such as concerts, festivals and pop-up sales. Near Field Communication is a form of location marketing that uses a specific form of frictionless technology. For ...

YouTube isn’t just a platform for entertainment, it’s a powerful educational tool that can help you share knowledge and ...

This helps companies better understand potential customers' motivations and refine their marketing strategies accordingly. Example: Patagonia's marketing strategy offers a highly visible example ...

Peloton has restructured its marketing function, changed its operating model and identified new customers. Its CMO, Lauren Weinberg, believes it will pay off. Subscriber Exclusive Subscriber Exclusive ...

New Delhi: Google Ads has rolled out creative updates designed to help advertisers generate lifestyle imagery and optimise their ad campaigns. The updates leverage generative AI to allow users to ...