Ancient wisdom meets modern tech: the unexpected secret behind today's most powerful marketing' - Albert Valiakhmetov Athens, ...

Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.

'Every great innovation starts with timeless wisdom,' Albert Valiakhmetov often tells his team at FlyX Marketing. His deep ...

This is a digital marketing framework designed specifically for content marketing. It's all about answering your customer's key questions. The framework helps to improve transparency and helps ...

Framework is bringing its consumer-friendly, DIY approach to the desktop PC space. It worked with AMD to launch a mini PC ...

MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. The post Unlocking the power of marketing mix modeling ...

Discover expert insights on ethical AI in marketing, including governance, oversight, regulations, digital twins, and ...

In last week’s article, I discussed what AI development frameworks are and how they add ... Bedrock started out as a multi-model API, giving developers a single interface across multiple LLMs ...

Gaming marketing company Livewire has released “a next-generation identity framework within its Gameview technology stack”, ...

The study identifies multiple security threats associated with QR codes, many of which exploit human vulnerabilities and the ...

At a Nasscom event, industry insiders discuss how Agentic AI can unlock potential for innovation and efficiency, even as it ...