Airlines offer shortcuts to elite status. Does this affect their connection with their customers? What can other brands learn from airline and cruise loyalty programs?
Consumers are increasingly overwhelmed by complex loyalty programs and are in need of simple and personalized programs: “Consumers want simplification, they want things to be easier,” says Leung.
Done right, loyalty programs are a uniquely effective way to improve customer retention. Research from Accenture found that loyalty program members drive between 12 and 18% revenue growth each year.
Forgoing access to airport lounges and early boarding can be worth it for travelers who are tired of chasing points and want to save money on flights. More frequent fliers are declaring themselves ...