Hidden in your Google Ads data is the key to better ROI. BigQuery ML reveals patterns, predicts success, and helps you spend ...

Smart Bidding in Google Ads has evolved to become an indispensable tool for PPC marketers. Its ability to leverage machine learning and real-time data is unmatched, but like any tool, its success ...

We had more ranking volatility with the Google Search results, this time we reported on it on Thursday. There are some rumors ...

Why we care. The feature could help advertisers more effectively allocate their budgets across different ad types based on ...