The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange and added new supply and demand ...

What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with ...

Twitch has revealed new rules that will limit ads on channels with certain content violations including gambling, violence, ...

The best ad blockers are unfortunately very necessary to survive on the modern internet. It doesn't matter which sites you browse, there's the risk of being harassed by pop-ups, tracker cookies ...

Advertisers are seeking flexible terms with media companies as uncertainty grows from President Donald Trump’s looming ...

Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad ...

Fox is eager for another helping of advertising dollars from companies interested in food. The broadcast network aims to ...

With Australia full tilt into a federal election campaign, one question keeps arising: Is the election campaign forcing the ...

Saurabh Mittal is a data scientist with a specialization in advertisement technology. He is particularly proficient at ...

But in a fast-paced industry, marketers that still think in “either, or” terms are limiting growth opportunities ... The true way to transform the future of digital advertising is by leaning into a ...

Search Engine Land » PPC » Google adds Search Terms visibility to Performance Max ... giving advertisers more transparency and control over their ad placements. The big picture: Why we care.