The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange and added new supply and demand ...

What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with ...

Twitch has revealed new rules that will limit ads on channels with certain content violations including gambling, violence, ...

Advertisers are seeking flexible terms with media companies as uncertainty grows from President Donald Trump’s looming ...

Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad ...

Fox is eager for another helping of advertising dollars from companies interested in food. The broadcast network aims to ...

With Australia full tilt into a federal election campaign, one question keeps arising: Is the election campaign forcing the ...

Saurabh Mittal is a data scientist with a specialization in advertisement technology. He is particularly proficient at ...

Nova’s chief growth officer Adam Johnson has teamed with Creative Fix founder Aaron Matthews to launch Original Audio, an ...

Forward-thinking brands are turning to non-traditional media solutions to expand their marketing campaigns to reach a larger ...

That's still kind of a weird flex: Mortgage rates dropped that low because of emergency actions taken by the Federal Reserve ...