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Most remarkably, the OOH industry has shown commendable resilience, bouncing back strongly from the pandemic-induced downturn. As per Pitch Madison report 2024, this was reflected in the 13% ...
Men’s online health platform Mosh has launched a cheeky new OOH campaign aimed at destigmatising erectile dysfunction (ED). As one of the most under-reported and underrepresented health issues ...
In 2023, out-of-home (OOH) advertising stood out as the only channel in China to experience consistent ad spending growth across nearly all market segments. This success is rooted in its ability ...
Mars has responded to comparisons between the new men’s Six Nations branding and its famous chocolate bar’s logo by describing the two brands as a “match made in heaven”. Supporters ...
Creating an out-of-home (OOH) campaign that stands out, prompts brand recall and clearly communicates a message is no easy feat, but Boots has achieved that with its “biggest ever beauty campaign”, ...
A new logo for the men's Six Nations which aims to encapsulate the "electrifying action" of the tournament has attracted derision from many fans. Organisers unveiled the rebranding of the ...
My top six predictions as we edge into 2025: The Rise of the Independents: While Out-of-Home (OOH) advertising has been performing strongly, independent OOH suppliers have been seeking new ...
The rebrand for 2025 coincides with the 25th anniversary of the inclusion of Italy in 2000 to create the first Six Nations A new logo for the men's Six Nations which aims to encapsulate the ...
AUDI has unveiled a brand new logo for its latest EV launch - just days after luxury rival Jaguar was slammed for a major rebrand. The automaker is hoping to target young drivers with the change ...