The influencer trip concept needs to evolve into something more accessible and down to earth. Private jets, five-star accommodation, lavish entertainment, exclusive outings and a packed schedule of ...

Moving away from influencer-only trips is part of a bigger shift in how brands think about their social media marketing.

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Influencers use their platforms to promote these products and gain popularity, engagement, and financial benefits so when does the fine line become drawn when product quality lessens but sponsorship ...

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

The fashion industry has always been influenced by cultural icons, but in the digital age, celebrity and influencer collaborations have transformed the way brands engage with consumers. Partnerships ...

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

Influencer marketing has certainly become a major development on how brands reach their target audience in today’s world that is ruled by the internet. From small influencers who focus on specific ...