InterContinental Hotels & Resorts, Vignette Collection and Holiday Inn. IHG has an asset-light model with franchises and managed rooms accounting for 80% of revenue and 100% of the bottom line.
[Photo: Holiday Inn] The redesign isn’t just for guests. As of 2023, franchises accounted for 72% of IHG’s hotel rooms. Moore says the hope is that the makeover will “not only appeal to the ...