Coca-Cola sees significant growth potential for Fairlife in the US milk market despite past challenges. Coca-Cola’s investment in Fairlife, its protein-boosted, reduced-sugar milk brand ...

As Bloomberg reports, its fastest-growing brand is Fairlife milk. Fairlife's ingredients — high in protein, low in sugar — have been a hit with consumers, driving sales to $1 billion in 2022 ...

Milk has turned out to be Quincey’s best bet, though. Fairlife was one of the company’s few bright spots last quarter, with its growth offsetting declines in coffee, juice and sports drinks ...

A key move? Ditching the carbonation and sticking to the basics: cow milk. Launched in 2012, Fairlife — originally founded as a joint venture between Coca-Cola and wholesale dairy producer ...

Today the Coca-Cola Company today announced it has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers. Coca-Cola now owns 100% of fairlife. fairlife will ...