Deanna Pai is a beauty writer and editor for InStyle currently based in New York. She has more than 10 years of experience writing about beauty and wellness.

2025 is set to be a big year for the perfume industry. As the sector grows and customers find new ways to express themselves through scent, so do its trends, one of which is the resurgence and ...

Here at Post Wanted, we love dupes. In 2023, Target launched fine’ry., a perfume line with spot-on dupes for expensive scents from luxury labels. Last year, Bath & Body Works is getting into the ...

Los Angeles-based recipe developer Kassie Mendieta says a recent cake — which went viral on TikTok — was inspired by the perfume Lira by Casamorati Toria Sheffield joined the PEOPLE editorial ...

ISO E-Super is a fragrance molecule of sheer sandalwood that hovers in low levels in the background of other perfumes. In this iteration, the note is isolated into a singular skin scent that works ...

Grab your favourite perfumes and spend a little time googling the key notes (hint: if in doubt, check out fragrantica.com for beginner-friendly scent breakdowns). Are there any common occurrences?

You don't need to be an expert nose to know that the fragrance industry is booming. 2024 saw the emergence of new perfume brands like Noyz and Orebella, plus the rediscovery of old favorites with ...

A friend was put to sleep in the bathroom of a movie theater and everything was stolen from her and she doesn't remember anything, only that a woman gave her a perfume to smell. I was also ...

Delve into the world of the perfume industry and you'll quickly realise how little you know about how our favourite fragrances are made and what's in them. This is no accident. If you pick up a ...

Whatever it was, the stark realisation of needing to dish out a minimum of £100 to replace our holy grail scent is not a vibe. That was, however, before Zara perfume dupes entered the scene. As a ...