New insights into predictive processing reveal how our prior experiences with brands change what we taste, feel, and believe.

A Character Needs to Feel Cared For: Meeting the Mentor Every hero needs guidance, and every consumer needs to feel nurtured. Brands embodying this narrative position themselves as mentors ...

Back to back snowstorms hit the region so far in January. Inflation was a regular topic in last year’s presidential election and research from Purdue University shows politics is also impacting ...

Tesla’s brand value dropped 26% in 2024, driven by an aging vehicle lineup and Elon Musk’s polarising influence.

The Top 40 Movers and Shakers spotlights key leaders driving transformative change in Africa's energy sector, with a focus on ...

[1] Molecular surveillance of Toxoplasma gondii in raw milk and Artisan cheese of sheep, goat, cow and water buffalo origin ...

A new report indicates that brands and retailers can no longer rely on price to entice more consumers into the freezer aisle as sustainability, additives and health are all playing bigger factors in ...

Auditory processing and perception refers to our ability to process and interpret sound information received from the environment. It is relied upon by a large majority for effective communication ...

Central Asia is experiencing a creative renaissance, and Kazakhstan is leading the charge. At the center of this transformation is Saken Zhaxybayev, founder of Fashion Bureau Almaty.

Consumers often have a mixed relationship with technology seeing it as both a friend and a threat. It is the job of marketers to help navigate these concerns.