Emotional branding has the power to build deeper, longer-lasting connections with consumers than traditional branding can.

With WNBA Expansion chugging along steadily with the Golden State Valkyries draft, and the reveal of the Toronto Tempo name ...

The Cadillac crest, a familiar emblem in the automotive world, is more than just a logo. Its design, inspired by the coat of arms of the French explorer Antoine de la Mothe Cadillac, has evolved over ...

A migratory diver of the loon family, the common loon (Gavia immer) has been important to people living in the Great Lakes ...

UVic unveiled a new logo collection, or “mark,” last month, signifying the start of a new design era for the university.

Smashburger’s recent rebranding efforts are now under legal scrutiny. Smalls Sliders filed a lawsuit against the national ...

This Cambridge Elements series provides concise and structured introductions to all the central topics in the philosophy of physics. The Elements in the series are written by distinguished senior ...

"I wore this in some negative-degree weather, a blizzard, and still did not shiver..." — one reviewer on the oh-so-popular ...

Welcome to Cambridge Elements, an innovative concept in academic publishing. Cambridge Elements combine the best features of books and journals to create a quick, concise publishing solution for ...

Some leaders reject officials who are corrupt; Trump has a habit of rejecting officials who aren’t corrupt enough.