Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

Coca-Cola (KO) is considering a new advertising partner for North America and ditching WPP (WPP), Digiday reported Friday, ...

Coca-Cola has implemented a packaging change to its 20-ounce bottles across its trademark products, including Coca-Cola, Diet ...

It takes me a solid five minutes to explain to him what happened through my laughter,’ the Coke bottle’s owner detailed in a ...

PepsiCo had lost the official beverage sponsorship rights to Coca-Cola in the 1996 Cricket World Cup, which was jointly ...

There are also significant impacts on electricity and water. AI energy demand across the globe will be greater than the ...

Coca-Cola Co. is nearing the end of a closed review of its U.S. media account, with incumbent WPP and rival Publicis Groupe ...

"While we're talking, I happen to notice my mom's name on the side of the bottle and gasp," the Redditor wrote ...

Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder WPP (NYSE:WPP), Digiday reported Friday, citing three sources.

The Coca-Cola and PepsiCO rivalry took center stage with a full-page newspaper ad, where PepsiCo cleverly flipped the script, ...

The film "Coke On The Go" showcases the intricate process of Coca-Cola bottling, emphasizing the efficiency and hygiene of the operations involved. It details how empty bottles are cleaned and ...

While Coca-Cola’s ‘Half Time’ campaign is a global initiative that was prominently showcased during the India-Pakistan match ...