The campaign taps into a cultural truth: once older generations adopt a trend, younger audiences tend to abandon it.

After garnering much attention for their iconic Ramesh and Suresh ads through the years, Cadbury's 5 Star brand has now ...

Cadbury 5 Star bets that if uncles take over Valentine’s Day, the youth will lose interest. Therefore, the brand will spend ...

The FMCG giant says, tongue firmly in cheek in viral campaign, that it will fund uncles to ‘hit the streets, flood the ...

To destroy the pernicious Valentine’s Day once and for all, they are calling on all uncles to step up to the plate. This does ...

Extending this pattern, Cadbury 5 Star proposes that if uncles take over Valentine’s Day, the youth will quickly lose ...

For several years now, Cadbury 5star with the tagline of “Eat 5 Star, Do Nothing” has been showing support to people who ...

Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about the contrasting 5Star and Dairy Milk campaigns, ...