Explore the history of BMWs iconic ad slogan, The Ultimate Driving Machine, and its impact on brand identity and sales.

At a technical presentation in Germany, BMW explains how batteries, motors and innovative components are transforming its ...

CNBC’s Julia Boorstin joins 'Power Lunch' to discuss CNBC’s annual Changemakers list, which spotlights women whose ...

The German carmaker's Neue Klasse EV platform won't support front-wheel drive, spelling the end for bum-dragging BMW ...

BMW does not see the need to negotiate a special deal with the United States to avoid import tariffs, its chief purchasing ...

BMW has touted themselves as “The Ultimate Driving Machine” for decades. But do you know the real origin story?

BMW is ready for the big leap. By the end of the year, it will present the first electric car based on the Neue Klasse platform. As the name suggests, it will introduce new technologies and set ...

Often called a basic warranty or new-vehicle warranty, a bumper-to-bumper policy covers components like air conditioning, audio systems, vehicle sensors, fuel systems and major electrical components.

The camouflaged BMW Vision Driving Experience (VDX) technology demonstrator appeared low-slung and menacing. I had to contort myself awkwardly to get in and squeeze into its carbon-fiber bucket seats.

Two men have been charged in connection with an incident where a BMW was stopped by police officers in Aylesbury.