This means marketing often plays a more important role than sales in B2C. The last part is key—many B2B purchases are treated like investments. Rather than a simple purchase. B2B marketers also ...

The rise of AI-first search platforms is transforming the B2B landscape, offering a fundamentally different approach to ...

Contact-level advertising helps enterprise B2B marketers reach decision-makers, personalize engagement, and align Sales and ...

B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...

Business-to-business (B2B) collaboration is when two businesses in the B2B industry work together strategically and ...

In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while quietly eroding their market position.

We’re all human, even B2B decision-makers. So, stop treating buyers like super-rational spreadsheet warriors, says Anca Rhone at MX Group. Loosen up, have some fun with your B2B ads – and cut through.

Explains the benefits that blockchain can have for the future in B2B marketing and the challenges the industry faces in securing its uptake. A 2017 survey by HSBC found that 80 percent of the general ...

But in all honesty, the headline figure isn’t that surprising. This is the direction that B2B has been taking for a while. What’s not being addressed right now is what all this means for B2B marketing ...