Roblox users can now watch immersive ads in exchange for in-game rewards. - Google will bring its immersive Rewarded Video ...

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted ...

An overview of the advertising technology (adtech) industry and relevant US and EU privacy laws, including the Federal Trade ...

Online gaming platform Roblox has teamed up with Google to offer 'Rewarded Video' ads that can now be purchased ...

The Trade Desk's stock trades at around $57. It lost more than half of its value as investors fretted over its slowing ...

An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 hours 43 min ago By Ad Age Staff - 9 months ago ...

Attekmi, an AdTech company, has launched AdEx Enterprise, a new ad exchange solution, and introduced the redesign of the previously launched platform ...

Explore APPS's potential as it stabilizes ODS, grows ad revenue with SDK bidding, and leverages high margins in DTX.

The court’s summons follows multiple complaints by NHAI officials about encroachments and resistance from landowners despite ...

Your journey towards app monetization mastery begins now. In-app advertising involves multiple players collaborating in an automated, online process to deliver ads to mobile app users. These key ...

AdZen.ai, the first-ever monetization engine purpose-built for Artificial Intelligence (AI) agents, emerged from stealth today with the launch of its groundbreaking platform. AI is quickly changing ...