Artificial intelligence (AI) is inescapable nowadays. There’s generative AI to create an ad and AI platforms to manage ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Consumers and businesses expect constant innovation, and brands must evolve or perish. Mediocrity won’t cut it. That’s where AI can help, even if it brings a sense of uncertainty. While some marketers ...

On YouTube, long-form content monetizes between $3 and $6 RPMs. Shorts RPMs are more like 15 cents, reflecting weaker demand.

A concept known as data minimization – only collecting what’s strictly necessary – is becoming a key tenet of privacy ...

Digital advertising is like craps, says Aditude’s Justin Wohl. It’s about tuning out the noise while placing safe bets that ...

As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity ...

For years, media buyers have been pushing connected TV publishers to share information about what shows – and even which apps ...

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up  27% ...

When The Trade Desk, the ad tech darling of Wall Street, missed its earnings forecast for the first time, ad tech insiders ...

Amazon is still lowering its Prime Video ad rates across the board. Plus, there are disadvantages to being a big tech giant.