A CEP's work begins by collecting and analyzing customer interaction data from various sources, such websites, social media, and email interactions, to understand customer preferences and behaviors.

Dive deep into CMSWire’s customer data platform channel, where you’ll find the most recent and comprehensive insights on CDP trends, advancements and industry news.

Gartner recently released its first-ever Magic Quadrant for Customer Data Platforms—a true testament to the growth and maturity of CDPs. Although that was a major milestone, CDPs have been around for ...

Data has become the lifeline of our increasingly interconnected world and a crucial lever for driving customer experience.

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Treasure Data provides the only enterprise customer data platform (CDP) that combines batch and real-time data to personalize journeys with Al. Recognized as a CDP market leader, Treasure Data ...