I t’s hard to imagine a world where cereal never existed. A world devoid of Tony the Tiger’s iconic slogan or the mischievous ...

One of the cereals we gave to the British Highschoolers - Trix - really stood out as being one of their least favourite...

General Mills? Trix brand hops into the smartphone era via a mobile-driven campaign to find a real rabbit to represent the cereal and drive awareness of a new initiative to remove artificial flavors ...