This is the story of how a change in marketing strategy completely transformed the fortunes of Sensodyne. Formerly a small player in a niche category, Sensodyne is now a $1bn brand, in a category it ...

Sensodyne has unveiled Clinical Repair, a two-strong range of toothpaste designed to repair sensitive teeth. Clinical Repair Deep Clean and Clinical Repair Active White (rsp: £10) are formulated to ...