Amidst offers from BSNL, Airtel, and Vi, Jio has announced a bumper offer with 84 days validity. This plan includes unlimited ...

Staples is testing an SMS program to see how customers respond when they receive offers on their phones as part of a broader strategy to cater to mobile shoppers both in-store and online.

SMS and RCS are communication protocols. While SMS relies on simplicity and ubiquity, RCS offers major feature upgrades in every other area. SMS is limited to short and plain texts, while RCS lets ...

In an increasingly mobile-centric consumer culture, marketing organizations continue to search for ways to engage the mobile consumer with targeted marketing offers. SMS represents a promising but ...