and kids find themselves quoting memes and TikTok sounds at every turn with attention spans degrading with every second scroll. For Generation Alpha, brain-rot isn’t necessarily a bad thing.

When I went home for winter break, I was immediately hit with a question from my sister: “Are you raising your ya-ya-ya?” When I met her with confusion, she immediately called me old. She is seven ...

If you’ve ever been left confused trying to understand what it means to be “skibidi” or “sigma” by Gen Alpha - you’re not alone.

In short, try saying it to your Gen Alpha kids to get their attention and spark a conversation. "Brain rot" is the result of ... adding that it began trending after a meme about SpongeBob ...

However, for the most part, brain rot is by and large “faceless,” in the sense that it uses or contains slang trends and memes that have been subsumed by Gen Z and Gen A. This allows for ...

will not any endeavour to cure the brain-rot – which prevails so much more widely and fatally?" The word initially gained traction on social media among Gen Z and Gen Alpha communities ...

Trying to have a conversation with a Gen Alpha teen can feel like stepping into a never-ending "Skibidi Toilet" meme—bizarre ... some as "cringe" or even "brain rot," this generation’s ...