It’s been more than seven years since Coca-Cola discontinued its My Coke Rewards loyalty program. If you still have ...

Product Description:MyCokeRewards.com is one of the largest online loyalty programs in the consumer packaged goods industry with over 14 million members. How it works: members enjoy their favorite ...

Coca-Cola is attempting to redefine loyalty programs with a revamped My Coke Rewards platform that features a bigger focus on mobile and suggests consumers prefer receiving perks and engaging with ...

Coca-Cola is attempting to redefine loyalty programs with a revamped My Coke Rewards platform that features a bigger focus on mobile and suggests consumers prefer receiving perks and engaging with ...

Who will you share a Coke with? That’s the million-dollar question Coca-Cola is asking its consumers as it relaunches its ...

Coca-Cola’s Coke Zero is running an interactive SMS program that rewards users with prizes when they watch March Madness games. Coke Zero has teamed up with the National Collegiate Athletic ...