The ice cream truck shares the soda can’s orange and red gradient, a tweak made to the classic Coke iconography for the new ...

There are those who watch the Super Bowl to see the game. And there are those who watch it just to see the commercials.

Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...

When James Quincey became CEO of Coca-Cola in 2017, soda had broadly been in decline over its health effects. The beverage giant was embarking on an effort to diversify its reach beyond the sugary ...

Coca-Cola is likely hoping the recognizable “Simply” brand will help the new soda quickly establish itself, against Poppi and ...

Coca-Cola's Q4 exceeded expectations amid strong "fundamentals" despite currency headwinds and a market share grab from its ...