A retail guru has divulged the precise moments when leading UK supermarkets roll out their reduced-price yellow sticker goods. In recent years, the typical supermarket bill has seen a significant ...

"Forget Christmas, forget Easter - it's TK Maxx yellow sticker season. "This means when there is a reduced sticker, they are later slapped with another sticker on top, reducing the price even more." ...

Eggs and cheese are the easiest things to get on a yellow sticker reduction, according to Shirley, who last year got £80-worth of cheese for £6 at a One Stop. The cut-price cheese was knocked ...