India Yamaha Motor (IYM) has launched the latest version of its flagship campaign, "The Call of The Blue" 4.0, aimed at strengthening its premium image in the Indian two-wheeler market.

Paolo Pavesio, Team Principal, Monster Energy Yamaha MotoGP: "Yamaha is at the start of an exciting new phase that we like to call 'The Blue Shift'. This is beautifully reflected in the 2025 Monster ...

Yamaha Rolls Out ‘The Call of The Blue’ Version 4.0 The latest update to the Yamaha RayZR 125 Street Rally includes a new LED daytime running light, strategically placed at the top of the ...

India Yamaha Motor has launched the fourth edition of its flagship campaign, The Call of The Blue, targeting young motorcycle enthusiasts. The campaign, titled Hear the Call Now, aims to inspire ...