White Claw broke all the laws of booze marketing to win the hard seltzer war The breakthrough beverage didn't pander to women—or men or their nonbinary friends—which helped it stage a charge ...

White Claw is known for their hard seltzer flavors—in fact, you could credit the company with the popularization of hard ...

While a hard seltzer can certainly bring on a buzz, the type of alcohol in these drinks isn't always clear. According to White Claw's official website, the sparkling beverage is "made from a blend ...

Key players include White Claw, Smirnoff, Anheuser-Busch InBev (e.g., Bud Light, and Michelob). This report gives an overview of the Hard Seltzer market from an international perspective.

I wanted to inform you that Paige accidentally bought a hard seltzer and drank it all ... It is easy for a white claw to be mistaken for sparkling water while trying to pack their backpacks ...

In 2021, the Nelk Boys launched Happy Dad, a hard seltzer in a standard 12-ounce beer can meant to differentiate it from the “skinny can bulls**t” of segment leaders White Claw and Truly.