The Food Theorists Which Bubble Gum Has the Longest-Lasting Flavor? Posted: February 5, 2025 | Last updated: February 5, 2025 Were you the “gum guy” in school? You know, the person everyone in ...

Extra was the #1 gum brand from 1990-2004 on the strength of its "long-lasting flavor" positioning. As "long-lasting" became a category ante, Extra steadily declined. In response, we launched new ...