While it won't magically solve every marketing or sales hurdle, a strong value proposition is a great starting point. It will help you distill your unique strengths into a statement that answers ...

When developed properly, your unique value proposition can be so much more than a corporate statement. Here are five tips you can use to effectively define it. In today's competitive markets ...

Unique Selling Proposition (USP) Definition ... Cosmetics and liquor companies are great examples of industries that know the value of psychologically oriented promotion. People buy these products ...

Crafting an effective value proposition is one of the key ways for a financial advisor to set themselves apart from the competition.