Data management is the process businesses use to gather, store, access and secure data from various platforms. Managing this information properly helps organizations utilize data analytics to gain ...

What is a CDP? Customer data platforms are a core piece of the digital customer experience stack that integrate and organize customer data, manage customer profiles and in some cases provide ...

Gartner recently released its first-ever Magic Quadrant for Customer Data Platforms—a true testament to the growth and maturity of CDPs. Although that was a major milestone, CDPs have been around for ...

Today’s “big data stack” includes databases, data management software and data analytics tools – all critical components of an effective operational or analytical data system. But all ...