I don’t disagree, but I do like that Thomas and his team are purposeful about always putting the customer first and their desire to get them to love Sprinklr at the center of the conversation.

Asked what trust means to him, Jason Gowans has a simple answer. “Trust is doing what you say you’re going to do,” the chief digital officer of Levi Strauss & Co. tells me from Seattle.

What does it mean to be your customers' "first choice" and why does it matter? Customers buy products or services to solve their problems and they have more choices than ever about where to go and ...