Moving away from influencer-only trips is part of a bigger shift in how brands think about their social media marketing.

We conducted 21 primary interviews ... making such arrangements an unfair measure of an influencer's contributions. Brands and influencers also need to agree on the terms of a partnership and ...

Brands need to leverage the power of influencers ... t know if that is an influencer or a brand, or if that influencer is a brand.” We see influencers increasingly taking on a more significant ...

You're not just looking for big numbers—you need influencers who genuinely ... "Over the last seven years, we’ve licensed every influencer marketing technology and have always been ...

If you've ever bought something for yourself or your kids because you saw a social media influencer using it, you're not ...

Brands need to get to grips with new models of social influence that are emerging thanks to the rise of new platforms and social commerce, and the growing importance of thought leaders, cause ...

Brands need to get to grips with new models of social influence that are emerging thanks to the rise of new platforms and social commerce, and the growing importance of thought leaders, cause ...