Last summer, the industry witnessed an ongoing rise in popularity for watermelon-flavored offerings. Among RTDs alone, White Claw and Truly added the summertime-favorite fruit to their variety packs.

Finally, there is rain in that desert. Red Bull debuted new sugar-free options this summer, a standby energy drink flavor ...

We have banana, strawberry, watermelon and then we have blackberry, which is our number-one seller," Turner said. "Of course ...