Recipe: 1 part watermelon Malibu; ½ part lime juice; ¼ part simple syrup ... After the success of Truly Lemonade last summer, the RTD brand hopes to dominate the season once again by revamping ...

Labeling the drink “watermelon water,” instead of “watermelon ... What’s clever is that Mela has positioned itself as an accessible brand. Its 10 thousand nationwide retailers include ...

The brand has released four flavors: peach mango, strawberry watermelon, raspberry lemon, and cherry lime. As an avid energy ...

Finally, there is rain in that desert. Red Bull debuted new sugar-free options this summer, a standby energy drink flavor ...

Parent Yum Brands is spinning off its Original Recipe tenders with a format designed to capitalize on consumer love for ...

Fellr will be releasing its Double Watermelon Seltzer, in time for summer, with the six per cent alcohol, becoming the latest ...

Mela Watermelon Water, the category-defining canned line of refreshing 100% watermelon juice, announces a strategic partnership with Josh Hart as its latest investor and brand ambassador.