AdExchanger21 小时
WPP Open X
Sonos’s woes ding The Trade Desk; WPP’s AI investments may not keep Coke from switching to Publicis; and feminized Swedish ...
More About Advertising4 天
Publicis challenges WPP’s Open X for Coca-Cola media
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, ...
Campaign Brief Asia4 天
WPP Open X led by Ogilvy Singapore turns laundry day into a K-Pop dream for New Jeans fans
Forget about laundry day being a boring mundane chore. Coca- Cola and NewJeans are here to elevate something mundane as ...
AdExchanger21 小时
Sonos Says ‘Sooooo … No’; Competing For Coca-Cola’s Crown
Sonos abruptly canceled its plans for a video streaming device. The Trade Desk's Ventura operating system was counting on ...
Coca-Cola is said to be eyeing a new N. American ad partner instead of WPP
Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder ...
exchange4media4 天
Coca-Cola Company reviews US media; WPP & Publicis shortlisted: Reports
The Coca-Cola Company is reportedly reviewing its $4 billion US media account, and has shortlisted incumbent WPP and Publicis ...
Marketing Interactive5 天
Coca-Cola teams up NewJeans to refresh denim in pop-up laundromat experience
The immersive activation, created in partnership with WPP OpenX, led by Ogilvy Singapore, sees the "So fresh so clean" laundromat turn into an experience where visitors can upcycle their old jeans ...