“They are facing a lot of competition in the powdered drink mix space,” Ceckowski said of Crystal Light. “Brands like Liquid IV, LMNT and Gatorade have introduced advanced functionality. This move ...

The new RTD cocktails differentiate themselves from other beverages in the category through fewer calories and a lower ...

Nearly one-in-five Crystal Light fans use the product as a mixer for their cocktails 1, proving it’s no secret that the ...

Get your drink on and make this Lemon Vodka Cocktail for one. It's simple, refreshing, not too sweet, and not that strong.

And with the U.S. Surgeon General recently sounding alarms about alcohol’s long-term health risks, we could see a decline in ...

Kraft Heinz, America’s famed ketchup and bologna seller, is hoping you’ll buy its vodka seltzers too.

Now, this citrus-forward flavor is rolling out in 4-packs to seltzer lovers nationwide. "Our mission has always been to create great-tasting seltzers made with real vodka and real fruit juice.

Brands like High Noon use vodka while ... I could drink a few of these without feeling too overwhelmed by an artificially sweet taste. Overall, High Noon's lime seltzer tasted the best to me.

For example, a Smirnoff Ice Vodka Cooler contains 228 calories ... you could ask for a gin rickey. This drink swaps the tonic for seltzer water and adds lime, which cuts the added sugar for ...

Boston Beer Co. is planning to spend more on advertising and sponsorship deals this year as it seeks growth amid tougher ...

Crystal Light Vodka Refreshers aim to revolutionize the hard seltzer category as consumers seek lighter, lower-alcohol cocktails that don’t compromise on taste. In fact, nearly 40 percent of ...

Now, this citrus-forward flavor is rolling out in 4-packs to seltzer lovers nationwide. "Our mission has always been to create great-tasting seltzers made with real vodka and real fruit juice.