It was decided in the BCCI Working Committee meeting to award the new IPL title sponsorship contract to VIVO. © Cricbuzz Mobile company Vivo on Sunday (October 18 ...

The onus is now on BCCI to figure out a contingency plan. The 11th hour withdrawal of Vivo is a blow for the IPL and its franchises in an already difficult financial climate amidst the pandemic.

However, Vivo was back as IPL tittle sponsor in 2021 even as speculation raged that the company was looking to transfer the rights to a suitable bidder and the BCCI approved the move. "This was ...