Dishwashing brand Vim achieved a rise in brand health scores and sales in India with an online campaign that launched a fake product for men to highlight the gender divide in household chores. India ...
Mumbai, Dec. 3 -- Hindustan Unilevers (HUL) Vim brand, a leader in the dishwashing segment, is poised to surpass Rs 3,000 crore in sales, media reports said. Expanding its reach, HUL has ...
Vim UltraPro Floor Cleaner debuts with an interactive, tech-driven in-store display, spotted at Reliance Smart Store in Bengaluru.
From what is understood, the campaign’s ad film portrays a young couple, Isha and Nimit, who host Rajkummar and Patralekha ...
Bollywood couple Rajkummar Rao and Patralekha Paul Rao have joined hands with Vim to share the social message of equality at home. With their recent campaign, they encourage couples to pledge for an ...
The ad by MullenLowe Lintas sheds light on the importance of sharing household responsibility by leveraging the cultural ...