User-generated content (UGC) refers to any content—reviews, photos, videos or social media posts—created by your customer base about your brand. Sharing these genuine user experiences can help ...

With the rise of user-generated social media posts, here's why brands should direct and have control over all of the content out there that's associated with their name. Struggling to outshine ...

Among the numerous marketing tactics and tools, one stands out for its authenticity and impact: user-generated content (UGC). This dynamic approach not only transforms passive consumers into ...