Nine- to 12-year-old girls, also known as tweens, unsurprisingly vacillate between childlike interests and adult-esque sophistication. (As the parent of a 9-year-old, I see this up close.) ...

From sneaks to tech, these are the treats topping girls’ wish lists Senior editor, Buy Side from WSJ Nick Guy is a senior editor for Buy Side from WSJ. He's been reviewing personal technology ...

Let's all just agree on this—thinking of something cool and fun and trendy (or whatever) to buy for a tween girl is intimidating. Between their ~attitudes~ and their, uh, scarily up-to-date ...

Promise. Let's all just agree on this—thinking of something cool and fun and trendy (or whatever) to buy for a tween girl is intimidating. Between their ~attitudes~ and their, uh, scarily up-to ...

Can we all agree that thinking of gift ideas for tween girls is intimidating as hell? Between their ~attitudes~ and, uh, terrifyingly up-to-date knowledge of what's trendy on TikTok, anyone ...

Finding the perfect gift for the tween girl in your life can feel like the most daunting task on your holiday to-do list. Generation Alpha girls are sophisticated and discerning. They prefer their ...