2. What sources of law govern trademarks? 3. What prerequisites must a mark satisfy in order to serve as a trademark? 4. How do you acquire rights in a trademark? 5. What does it mean to register a ...

Trademark law is premised on consumer confusion; U-Haul argued that the user might confusedly think that the Budget pop-up ad was sponsored by U-Haul and that U-Haul wanted to encourage the user to go ...

A service mark means the same thing, but identifies a service. Trademarks and service marks are applied to a manufacturer's or a seller's products and services to distinguish them in the ...