The theory of cognitive dissonance proposes that people are averse to inconsistencies within their own minds. It offers one explanation for why people sometimes make an effort to adjust their ...

It is the subject of a new theory based on experiments showing that the grass is usually not greener on the other side of the fence and that grapes are sourest when ...

This creates a mental state known as cognitive dissonance, when “an individual’s cognitions — beliefs, attitudes, and behaviors—are at odds” (Egan et al., 2007, p. 978). Cognitive dissonance is an ...

While some voters double down on supporting the candidate they voted for, others report buyer's remorse as consequences unfold. Might cognitive dissonance yield both outcomes?

also serve as mechanisms for managing and modulating the emotional impact of cognitive dissonance. 3. Attribution Theory And Self-Blame: Understanding The Need For Causality Survivor’s guilt ...