In his book "The Paradox of Choice," Barry Schwartz describes this way of thinking as "maximising." "Maximizers treat relationships like clothing," he writes. "I expect to try a lot on before ...

Walk into your local supermarket and you are sure to find vast quantities of choice. Psychologist Barry Schwartz, author of 'The Paradox of Choice', once counted the number of salad... We’re long-term ...

This is known as the “paradox of choice,” a concept introduced by psychologist Barry Schwartz. While having many options might seem reasonable, it can actually make shopping harder for ...