My favourite Roald Dahl character is Charlie Bucket from Charlie ... but I think my favourite has to be the Big Friendly Giant. The BFG has a gigantic heart to match his size, and I found it ...

An orphaned girl befriends a benevolent giant, who takes her off to a magical land, where they attempt to stop the man-eating ...

This year, it features an appearance by beloved Roald Dahl character the BFG, who enlists the help of a real Sainsbury's food services assistant, who plays Sophie in the advert after coming top ...

Sainsbury’s has become the first of the major retailers to unveil this year’s Christmas ad, which is narrated by Stephen Fry and stars Roald Dahl’s BFG. The campaign brings the family favourite giant ...

An iconic Roald Dahl character takes centre stage in the first supermarket Christmas advert of the year, released by ...

This year, it features an appearance by beloved Roald Dahl character the BFG, who enlists the help of a real Sainsbury’s food services assistant, who plays Sophie in the advert, to source his ...

In a unique twist, the advert features a real-life Sainsbury's colleague, Sophie, alongside the iconic Big Friendly Giant, BFG. Inspired by Roald Dahl's classic tale, Sophie and the BFG embark on ...

Fans of the BFG, Matilda and Charlie Bucket who are looking to ‘dahl’ up the magic this Christmas should head to the Roald ...

The magic of Christmas has begun as Sainsbury’s debuts its exciting new advert today. Inspired by Roald Dahl’s timeless and cherished story, the new Christmas advert features the beloved BFG alongside ...