On Thursday, LeBron James' Lobos 1707 Tequila & Mezcal announced that it'll go back to square one with a marketing blitz reinventing its brand identity ... the mysterious "Wolf Whisperer" guides ...

Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, launched a bold new brand identity and multichannel marketing campaign titled, UnDOMESTICATE. Inspired by the symbol of the Wolf ...

The retreat’s wolf companion offers wisdom, with Lobos 1707 Tequila as the essential ingredient for joyful liberation. Complementing the campaign is a refreshed brand aesthetic crafted by Landor.