Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH. Replacing Rolex, TAG Heuer becomes the championship's official timekeeper and branding will ...

From LVMH heavyweights TAG Heuer and Louis Vuitton to global payment giants American Express and Mastercard, everyone’s eager ...

Tag Heuer’s year began at full throttle, with the long-awaited and much-discussed news that it will be taking over from Rolex as the official timekeeping partner of Formula 1. The deal, which could ...