Shinjiro Torii, Suntory’s founder who is Nobuhiro’s great-grandfather, set about building Japan’s first malt whisky distillery, the Yamazaki Distillery in Osaka Prefecture, in fall 1923.

“Whiskey and Women” was the research project that led to a new positioning for Jim Beam, one of America’s most iconic brands. “We found that 30% of the growth was coming from women,” reported Rebecca ...