Shinjiro Torii, Suntory’s founder who is Nobuhiro’s great-grandfather, set about building Japan’s first malt whisky distillery, the Yamazaki Distillery in Osaka Prefecture, in fall 1923.
“Whiskey and Women” was the research project that led to a new positioning for Jim Beam, one of America’s most iconic brands. “We found that 30% of the growth was coming from women,” reported Rebecca ...
TOKYO -- Japanese beverage group Suntory Holdings plans to promote Executive Vice President Nobuhiro Torii to president, placing a member of the founding family in the post for the first time in ...
Beam Suntory is preparing to bring a series of showcase Japanese whisky pop-ups to its top duty-free and travel-retail locations around the world. The move follows a test promotion that took place ...